Oradores e Moderadores

Pedro Moura is the General Manager for Merck Portugal since 2017. In this role, he represents Merck among internal and external stakeholders. Pedro is responsible for the development of Healthcare country strategy aligned with the regional and global strategies, mainly adapting global product strategy to local regulations while developing the market access strategies to meet customers’ needs.

Pedro takes people very seriously. He leads an organization of around 80 people and takes personal responsibility for actively mentoring and coaching the local leadership team, for ensuring the recruitment of key people for the business. To that he focuses on building a robust talent pool and succession plans and ensures talent visibility also outside the country.

Pedro was Oncology Business Franchise Lead for EU5 and WE for Merck Biopharma and a member of the European Leadership Team, based out of Merck HQ, in Darmstadt. While in the position, Pedro played a critical role in the effectiveness of the franchise as a whole, aligning with Country’s Business Unit Heads and General Managers on the country’s brand plan. This meant aligning on established action plans to address issues, identifying top business levers to maximise brand potential and link those levers to the resources and tactics provided by global functions.

Prior to joining Merck, Pedro as CEO for WINN industrial solutions SA, and before that Board member after serving as General Manager at GENERIS. Before working for GENERIS, he held several commercial and marketing leadership positions of increasing responsibility within Rhône Poulenc Rorer . He started his career in Roche where he served as medical representative and later on as Product Manager.

Pedro holds an MBA from Lisbon Catholic University , Portugal, accompanied by a Leadership and Strategy in Pharmaceuticals and Biotech Program in HARVARD University , as well as a degree in Hospital Pharmacy from Pharmacy University in Oporto.